À l'époque, seuls quelques privilégiés pouvaient créer leur propre entreprise. Le capital de départ devait être important, tandis que les financements extérieurs étaient rares (à moins que vous n'ayez une "famille avertie en commerce").

Certes, en 2021, ce n'est plus le cas. Aujourd'hui, n'importe qui peut démarrer et faire évoluer une entreprise en ligne, quel que soit son parcours professionnel ou son expérience entrepreneuriale passée.

Pourtant, même si la barrière à l'entrée s'est abaissée, elle n'a pas complètement disparu non plus. Vous devez toujours proposer une idée de produit viable, déterminer votre stratégie d'approvisionnement ou de fabrication, puis votre modèle de vente.

Mais tout ce qui précède ne doit pas vous décourager de démarrer une activité en ligne !

Raisons pour lesquelles vous devriez démarrer une entreprise en ligne

You may be wondering why start an online business in the first place. Why not go with a brick-and-mortar one instead?

Because starting an online business has several advantages.

Here are the three main ones:

1. It is fairly inexpensive to start.

A lot want to start a business but are deterred by the investment required to get it off the ground. You have to pay for a lease, purchase inventory and budget for employee salaries. What if you invest all that money in your business but it doesn’t work out? This can ruin you financially.

However, with an online business, all you need is:

• Computer. You probably already have one.
• Domain name. You can get one for less than $10/year.
• Website builder: Monthly plans start for $29.90/mo.

In other words — it’s feasible to launch an online business with $100 as a starting capital.

Of course, the more starting money you have, the more online business ideas you can pursue.

But the point is that you don’t need to risk your life’s savings to become a (successful) online entrepreneur.

2. Major potential and growth.

When you have a brick-and-mortar business, you have to deal with the limitations of the “real world.”

Renting in prime locations is expensive, there may not be enough foot traffic some days and the local crowd just doesn’t need stuff all the time.

But guess what? When you run an online business, none of these limitations apply. You can sell to anyone, no matter where they live.

And with each passing year, your pool of potential customers expands because more people are getting comfortable with the idea of online shopping. By 2023, ecommerce will account for 22% of global retail sales.

On top, the global Internet population is growing too. For example, between 2009 and 2020, the number of Internet users in North America alone has grown by 73.3 million people.

But that’s nothing compared with the regions that are still developing!

The number of Internet users in Asia went from 764.4 million to 2.5 billion, which means that an additional 1.76 billion people started using the Internet.